Country of Honor

We were proud to welcome the EU(European Union) as our Country of Honour this year. As part of the ‘Colours by Europe. Tastes of Excellence’ campaign, the EU, with its rich culinary heritage and commitment to food safety, quality, and sustainability, brought an unparalleled level of excellence to Seoul Food & Hotel 2024.

Biz Matching

To facilitate connections and maximise on exhibitors’ business opportunities for entry into the Korean market, Seoul Food & Hotel provides 1:1 matchmaking between international exhibitors and local buyers.
해외 참가업체들의 한국 식품시장 진출 기회를 극대화하고 비즈니스를 촉진시키기 위해 국내 바이어와의 1:1 매치메이킹 서비스를 제공합니다.

How to apply?

• Fill in & Submit the application form
• Your product information will be provided to qualified local importers and distributors
• They will select the companies that would like to meet
• Once it is matched, the onsite meeting schedule will be informed to the exhibitor beforehand

• 2023 Result

  79 international exhibitors were matched
  with 56 local buyers and
  total of 221 successful meetings took place for 4 days
  (International exhibitors – Domestic buyers only)

• Don't be disappointed!

  Even if you are not matched with the buyers, you can consult the local expert about expanding your products in Korean market.

Exhibitor Seminar

• The Exhibitor Seminar featured a variety of engaging activities, including product showcases, live cooking demonstrations, and informative presentations that delivered valuable insights into industry trends. Attendees left the event with a deeper understanding of industry, valuable knowledge, and practical tools for their businesses.

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